For each volume of the #ScoutedBySephora platform, I researched each feature brand to understand and formulate creative solutions to showcase their stories. From highlighting ingredients to showcasing product textures, the final designs allowed each brand to shine.
After eight volumes of #ScoutedBySephora, I led the redesign effort to further develop and evolve the platform’s mobile landing page.
To help viewers connect with the brand faster, I pulled up the description into the visual action. This also condensed the content into a central snapshot that served both the viewer and the #Scouted branding.
By keeping the mobile redesign minimal and true to the #Scouted visual identity, the mobile landing page still fit seamlessly with the existing desktop landing page and email layouts.
