Jessica Lin Design
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Cross Stitch Holidays

SEPHORA
Homepage Slides (desktop and mobile)
2016

When accessing Sephora.com on desktop, the first and largest asset on the homepage is the slide. Given the millions of daily users on Sephora.com, homepage slides receive substantial exposure. This placement drives clicks and conversions to our numerous campaigns and promotions, making this asset incredibly important. As one of the lead designers for homepage, I have crafted many homepage slides, starting from concepting/photo direction to final design with retouched images. From designing these slides, I have become familiar with composing art direction decks, working on a live photoshoot set, and collaborating with photographers and retouchers.

 

HOTELTONIGHT

Cross Stitch Holidays

The holidays are great—family reunions, Insta-worthy feasts, and the excuse to drink one too many cups of (spiked) hot cocoa. But sometimes, we just need a break (read: an overnight situation better than the pullout couch).

We get it.
Visit family, stay with HotelTonight.

This campaign was featured on AdWeek!

 
 
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Fun fact: each piece was digitally stitched… by yours truly.

 
 
 

This cheeky campaign lived on organic and paid social channels, including Instagram and Tinder:

 
 
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CREATIVE CONCEPT ▫️ ART DIRECTION ▫️ PRODUCTION