VIVINO
Brand photography
As the creative lead on the Brand Marketing team, one of my main focuses was to develop a broad collection of in-house imagery to be used across channels and markets. With wine as the main character, the scenes were built with the end use cases in mind: from lively social interactions for brand moments in paid channels to clean still-life sets for product marketing.
Based on the provided Marketing briefs and needs, I created concepts and wrote creative briefs that outlined specifics ranging from big to small picture: shot lists, props styling, wardrobe, model diversity, and more.
In addition to coordinating details in pre-production, I also curated these collections to showcase images that both demonstrated versatility across asset dimensions and embraced the Vivino ethos in one way or another.
Holidays 2021
Evergreen still-life I
Evergreen still-life II
Photographed by Margaret Stepien
Spring/Summer Lifestyle
Photographed by Abigail Johnson-Ruscansky
CREATIVE CONCEPT ▫️ ART DIRECTION ▫️ PRE & POST-PRODUCTION