Jessica Lin Design
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Fall Getaway Campaign

HOTELTONIGHT
Homepage Slides (desktop and mobile)
2016

When accessing Sephora.com on desktop, the first and largest asset on the homepage is the slide. Given the millions of daily users on Sephora.com, homepage slides receive substantial exposure. This placement drives clicks and conversions to our numerous campaigns and promotions, making this asset incredibly important. As one of the lead designers for homepage, I have crafted many homepage slides, starting from concepting/photo direction to final design with retouched images. From designing these slides, I have become familiar with composing art direction decks, working on a live photoshoot set, and collaborating with photographers and retouchers.

 

HOTELTONIGHT

Fall Getaway Campaign

The fall season sits snuggly between summer shenanigans and winter obligations. It’s kind of the best time to take a moment for yourself. What could make things better? Maybe warming up with a glass of mulled wine in a stunning hotel bar. Or being tucked in a plush hotel bed with a slice of pumpkin pie (with a side of fries, no judging).

With endless possibilities, we decided to create a playful, inspiring fall social campaign that ended up with us planning our own fall getaways.

The creative strategy ranged from textural to more interactive, starting from smaller standalone moments like these gridded posts on Instagram:

 
 
 

to a DIY Fall Getaway planner on Instagram Stories:

Go ahead—click pause on the flip book portions to plan your getaway!

 
 
 

In between, we put a little twist on some trending meme formats:

 
 
 
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Lastly, we launched a dedicated email to tie everything together.

 
 

CREATIVE CONCEPT ▫️ ART DIRECTION ▫️ ILLUSTRATION