Mother's Day Fragrance Campaign

SEPHORA

Mother’s Day Fragrance Campaign

Finding and buying “your” scent can be pricey: that’s the uphill battle fragrance sales face. To make fragrances more accessible, Sephora holds promotions to redeem sample sets. With a curated collection of scents, customers can find their signature smell with more ease. For Mother’s Day 2017, we wanted to celebrate women by highlighting fragrances that run the spectrum from ethereal florals to bold spices.

To personify these two distinct scent profiles, I played with visual elements: textures, lighting, and colors.

This campaign ran on all homepage placements.

The homepage placements drove to the campaign landing page.

We also launched a dedicated email to further bring life to the two fragrance sets.