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Halloween with HotelTonight

SEPHORA
Homepage Slides (desktop and mobile)
2016


When accessing Sephora.com on desktop, the first and largest asset on the homepage is the slide. Given the millions of daily users on Sephora.com, homepage slides receive substantial exposure. This placement drives clicks and conversions to our numerous campaigns and promotions, making this asset incredibly important. As one of the lead designers for homepage, I have crafted many homepage slides, starting from concepting/photo direction to final design with retouched images. From designing these slides, I have become familiar with composing art direction decks, working on a live photoshoot set, and collaborating with photographers and retouchers.

 

HOTELTONIGHT

Halloween with HotelTonight

Halloween means different things to different adults; some wrack their brains for the most original, clever costume while others throw on a three-peat cat costume with eyeliner whiskers. However, one thing is usually constant: everyone just wants to have some fun.

At HotelTonight, we salute you. In fact, we are here to support you before and after your night out with your fellow cats. Enjoy a pre-game cocktail at a hotel bar. Satisfy those post-party drunchies. Wherever your Halloween night takes you, we’ll be there.

Equipped with a company camera, tripod, and lights, my team and I hotel-hopped from partner hotels to capture these true-to-life shots for the campaign. In addition to producing the shoot, I also directed on-set and retouched imagery in post-production.

 
 
I am not saying this is me, but I am not not saying this is me…

I am not saying this is me, but I am not not saying this is me…

 
 

This campaign lived on our paid and organic social channels.

 
 
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But what’s Halloween without a costume party?

 
 
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CREATIVE CONCEPT ▫️ ART DIRECTION ▫️ PHOTOGRAPHY ▫️ PRODUCTION