Jessica Lin Design
pre-dd-thumbnails-project-thumbnail.jpg

Daily Drop Product Campaign

HOTELTONIGHT
Homepage Slides (desktop and mobile)
2019

When accessing Sephora.com on desktop, the first and largest asset on the homepage is the slide. Given the millions of daily users on Sephora.com, homepage slides receive substantial exposure. This placement drives clicks and conversions to our numerous campaigns and promotions, making this asset incredibly important. As one of the lead designers for homepage, I have crafted many homepage slides, starting from concepting/photo direction to final design with retouched images. From designing these slides, I have become familiar with composing art direction decks, working on a live photoshoot set, and collaborating with photographers and retouchers.

 

HOTELTONIGHT

Daily Drop Product Campaign

In 2018, HotelTonight launched a new product feature, Daily Drop, that gamified the art of finding hotel deals. Once a day, a user is able to unlock a deeper discount on a mystery hotel in their searched metro. The user must book within 15 minutes of unlocking to enjoy the discount.

 
 

With Daily Drop, users not only unlock bigger savings, but they could also unlock a different way to enjoy their usual plans.

 
 
 
 

By combining product education with relatable use cases, this campaign helped spread awareness of Daily Drop through paid social channels.

 
 

CREATIVE CONCEPT ▫️ ART DIRECTION ▫️ MOTION GRAPHICS ▫️ PRODUCTION